Plus you don’t even have a webpage specifically designed for this campaign. Suppose you invest in a really good idea campaign idea with the tagline “give her a holiday of her dreams” but your website is nowhere visible when the customer searches for the same keyword on the internet. It involves the use of every element of the marketing mix to communicate the specified message to the target audience.Ī 360° campaign is focused on capitalizing on every interaction of a brand with the target audience. The idea of a 360° campaign much more than an integrated “media” marketing.
This is usually done because the company hasn’t focused on the product’s marketing for a long time. Some brands use the 360° approach to revive the positioning of the not-so-well performing product.
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